Social Validation as a Shopping Driver

This fun fact is from Smarketplaces CPO Ryan Weber — Empirical evidence shows that an item with a low (1-star) rating is more likely to sell than an item with no rating. This is somewhat counter-intuitive, logically the worst rating an unrated item could get is 1 star, however evidence shows that people would rather buy an item that someone has tried and hated than an item that no-one has tried at all.

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