Ode to Amazon Memes

Around the holidays I often think of my former employer, Amazon. Any retailer is an exciting place to be in Q4, Amazon especially so because it is growing so fast and taking over the world.

One of the things I loved most about Amazon is the quirkiness it promoted from employees and embraced from Amazon customers. In that spirit, a number of products have sparked the imagination of Amazon customers and inspired creative customer reviews, healthy debate, music video tributes and more. A select few have been widely propagated through the internet, achieving meme status. This is not an exhaustive list, just a few of my favorites that I find entertaining and thought I would share. In reverse order:

3) Badonkadonk Tank: 256 customer reviews

Yes, you really can buy anything on Amazon, including a rare land vehicle / battle tank. This originally retailed for $20k or so, but sadly it’s now out of stock.

Excerpt from the manufacturer:

The JL421 Badonkadonk is a completely unique, extremely rare land vehicle and battle tank. Designed with versatility in mind, the Donk can transport cargo or a crew of five internally or on the roof

Sample review:

This tank R-O-C-K-S! Literally- the 400-watt sound-system keeps me rockin like a crazy man as I’m dishing out justice commando style. Wow. I just can’t say enough. And the kids love it, too- imagine the look of terror in the eyes of the enemy as I’m dropping off my kid’s team to their soccer game. Shock and awe, my friends, SHOCK AND AWE!

2) Wheelmate Laptop Steering Wheel Desk: 597 customer reviews

According to the product description the wheelmate can be hooked to a car steering wheel to provide a laptop desk for the driver. As if the road weren’t dangerous enough with make-up apply-ers and text-ers. Customers had a field day with this product, taking time to upload 126 of their own customer images in addition to commentary. Here’s a sampling of the customer images:

While I was at a red light, the guy to my left drove by at 30 mph using his laptop and his cellphone. Checkit.

Wi-Fi is as easy to access as if you were in your house or place of business.

The desk did come in VERY handy for filling out medical and legal forms. It's also got a stain-resistant surface that's easy to clean.

Best customer review:

You wouldn’t believe how much more interesting my commute is now that I have something to do other than just stare out the window! I’m using it right now to post this review and I never

1) 3 Wolf Moon T-shirt: 2,047 customer reviews

This is hands down the most famous Amazon meme. This seemingly simple shirt went on to be the #1 best-selling apparel item in 2009 in terms of revenue and units. The craziness all stemmed from a customer review written by Brian Govern, a bored college student from Rutgers.

An excerpt:

This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!).

The meme also got a shot out on The Office:

In case you were still debating whether or not the shirt is worth checking out, here’s a quick summary of the main points from B. Govern:

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark

You can check out my clickable collection of my favorite Amazon memes with links to the products at pickie.co:

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