Minimum Viable Review: How to Launch Cheaply at SXSW

The Smarketplaces/Pickie team is planning to attend SXSW this year. It will be the first trip to SXSW for all of us. As such, I’m always interested to read blog posts from veterans on how to get the most out of the experience.

I just found a great article by Larry Chiang. Check it out here:

In full disclosure, he’s generously offered 12 start-ups a free demo table for reviewing his blog post and we’re hoping to be one of the 12… but the article is really good and worth sharing regardless of the incentive scheme.

In summary, we all stand on the shoulders of giants… Larry encourages cash-strapped boot-strapping start-ups to be creative, and to leverage the events that are already organized (and paid for by others) to hold “mini-events”. He also encourages start-ups to do pre-parties (pre-SXSW events) and parties when there is a lull in SXSW programming. Lastly, he suggests it’s more important to build SXSW karma points than self-promote. I agree with this wholeheartedly. No one likes to be sold. It’s much better to build relationships at these types of events. For more thoughts in Larry’s words, read the article I linked to above.

And if you’re going to SXSW and interested in connecting shoot me a note on twitter at @ssahney, the Pickie team would love to meet up!

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